Productivity tips are the bread and butter of many online blogs. In your upcoming blog posts, incorporate interesting productivity tips, whether showing how your product or service increases productivity or sharing which productivity tips and tricks are working for you. Michael Hyatt is a leadership development expert, but he publishes a lot of productivity-related titles.
With million passports in circulation in the U. We all want to travel somewhere exotic and new. Any advice on how to do it cheaply is always appreciated. Depending on the season, you can write about physical locations your audience might search for, say, Jamaica. Take control so your blog becomes a frequent destination. What kind of blogs would benefit from travel-related articles? It might not be that hard to find a connection.
Even a camera maker such as GoPro can get away with publishing some interesting and super shareable travel articles:. Evernote knows that travel is a shareable topic, and its blog features plenty of travel articles:. Long-time bloggers often get caught up on current events, so occasional forays into history help create consistent content. Posts that make people laugh get shared on social networks. Blogging moms have conferences and conventions around the country, teaching people to follow in their footsteps and growing a sustainable industry.
You can always tell when an event is coming up by the buzz in the blogosphere. Partnering with and featuring the biggest Internet stars helps grow your following, so many content creators are partnering up in order to stay competitive. Companies that offer technology services, hardware, or software will often include technical support within their blogs.
Right about now, blogs around the Internet are preparing holiday gift guides to help guide consumers to the right presents to buy for their colleagues, friends, and family during the holiday season. WatchMojo built an entire business on top 10 lists , and many others are following suit. Including best-of lists focused on everything within your industry is a great way to draw reader attention.
Responding to readers makes you a real person having a real conversation and allows you to address individual concerns to prove you care. One of the reasons why list posts are so popular is that your readers know what to expect. They can scroll through each point on the list without having to read through the entire thing. Vary the formula for writing titles of list posts. If someone looks through your blog and sees that each title starts with a number, they may not be interested in reading it.
Google the topic before you start writing. Try to come up with a list longer than other lists in the search query.
This will give you an advantage over your competitors. But you can take this strategy to the next level by publishing blog posts that are almost exclusively infographics. You probably have plenty of facts and statistics about your niche and industry at your disposal.
Put relevant ones together, and use them to create an eye-catching infographic to share on your blog. Other websites are always looking for content that will help improve their blog posts. If you can come up with relevant, accurate, and visually appealing infographics, these sites will use them in their blogs. People who see your infographics on other sites may be inclined to click the link to visit your website.
If necessary, hire someone to create it for you. Include it in a new blog post, and then provide commentary about the facts and statistics within the body of the post. Encourage sharing by providing an easy link for people to use. Face it, there are mobs of people out there myself included who would love to just wake up with six-pack abs. Thinking outside the box and expanding your comfort zone, can give you new ideas on topics to write about. I agree great post Ramsey, I am seeing you change in your blogging style and Love it.
I am learning from you as well. So many heartfelt thanks for all the posts. Your posts are hands-down the best on the net. I subscribe to others, yet find myself returning to the Blog Tyrant. I write out of sheer joy, and have yet to allow responses to my posts.
Your bottom line — try and help people- is my mantra. Thank you, my friend. I call you that because you practice your bottom line. Every day. Every post. Every message. Ramsay, thanks for this post. This is a real life blogger problem! I think your best point is to make a strategy. I keep a normal brainstorming format for things I would like to talk about, and highlight possible points and supporting details, as well as desired outcomes.
Sometimes, your mind is just done! But i noticed when you keep notes throughout the day, by the time you are ready, you can have plenty of possible content.
I literally have a possible few weeks worth of post ideas and outlines in backlog haha. In my blog, I write about difficult situations that I encounter in my industry. There is no shortage of problems that need to be overcome.
Hi Ramsey Thanks for another informative piece. I always learn so much here. I sometimes run out of things to write about too. Other times I seem to get many opportunities for inspiration, being a mom and writing about parenting and children with the role of our beliefs, sometimes things just happen and I know it must be happening to other parents too.
Thank you. Once you have a topic sorted out, I think that deciduous topics ones that go in and out of season are a great strategy, because they give you an excuse to promote your content on social media on a regular basis. Nice post, Looks you can deep inside enough to write out. You get a lot of tips even you are in very deep. Learn a lot!! That would be one epic post in itself. Is it not too late to try this niche?
But who knows. You might be good at it. Part of writing good, engaging content, is the realisation that you should be posting something that has something to say to other people. Cheers S. I mostly agree with what you say about the knowing of what you want to write.
Remembering your problems always helped me to find posts, during both my lean years and prospering years. Good tips! We make things complex by moving away from what works. We as newbies — or even veterans — have a darn tough time with certain aspects of blogging. Now I build many of my eBooks and a fair share of posts around some idea of getting clear on your blog and your ideal readers. I write for people who want to retire to a life of island hopping through smart blogging.
Knowing this I can easily build my blog top-down around that tagline. I need not try to right for any other audience because my good old audience is waiting for me, if I speak their language and make my blog vibe with them, on a top-down basis. I love the part about taking action. A lot of people get caught up in an event that will change their life for the better.
I have a similar problem that for some reason, no blogging expert has talked about. How do you decide what to write then? Write down all your ideas. After writing a post on that idea, you will get a clear picture of which other ideas are complementary to the post that you just wrote.
Good article, thanks! Let us help you build a blog to support your family's income and help the community while you're at it! Type in your keyword and press enter to search:. Facebook Tweet LinkedIn Shares You might also like The comments are closed after 30 days.
Add a Comment Cancel reply We're glad you have chosen to leave a comment. Your Name. Your E-Mail. Steve on October 27, Ramsay on October 27, Elizabeth Awesome Wave on October 27, I hate to say this, I really do…you covered everything and I have nothing to add. Others found it helpful and the post took off.
Teach what you know! As you read your favorite blogs, is there a noticeable gap in the content? Is the blog author missing a major point about the given subject? You could start a blog with the intent of filling in the missing content of inexpensive but still effective organizing solutions.
You could fill a gap in the content by starting a blog that focused on iOS or Android productivity. What problems or pain points do people have? Write a blog with the goal of helping others solve that problem. If enough people have the problem and your solutions are good enough, you have a successful blog on your hands.
Unfortunately, many people think they have to be an expert in a given field in order to create a successful blog around the topic. Teach that. Abby is a great example of this. One of the primary focuses of her blog is home decor. She could list a hundred other bloggers who she thinks are better at decorating than her. Absolutely not! She shared what she learned and knew at the time, and that was always more than some of the people who followed her blog.
As she got better with practice, she continued to teach and was leading her readers along in the same process. Think of an area where you could be a leading learner for your readers and consider blogging about that. Anonymous blogs rarely work out. If things go well for you, eventually your friends, family, and co-workers will find and read your blog. What type of posts do you want to be known for? What do you want your body of work to be?
Years ago I started a blog about travel hacking and collecting credit card miles and points. You can use data in blog posts to introduce your main argument and show why it's relevant to your readers, or as proof of it throughout the body of the post.
For example See what I did there? A stronger way to share this with an audience might be to say, 'SMBs should expand their social media strategies to experiment with newer, cheaper channels. For example, you might test running ads on question-and-answer platform Quora, or simply answer industry questions for which your product or service is an answer. As bloggers, we become experts in our industry. Because of this, it's easy to forget about specificity when giving advice, explaining examples, or walking through a common process.
Ask yourself questions like, "Will readers know what this big word means? Plagiarism didn't work in school, and it certainly doesn't work on your company's blog. But for some reason, many beginner bloggers think they can get away with the old copy-and-paste technique. You can't. Editors and readers can usually tell when something's been copied from somewhere else.
Your voice suddenly doesn't sound like you, or maybe there are a few words in there that are incorrectly used. It just sounds Plus, if you get caught stealing other people's content , you could get your site penalized by Google -- which could be a big blow to your company blog's organic growth.
Instead, take a few minutes to understand how to cite other people's content in your blog posts. It's not super complicated, but it's an essential thing to learn when you're first starting out. Most people make the mistake of not editing their writing. It sounded so fluid in their head when they were writing that it must be great to read Everyone needs to edit their writing -- even the most experienced writers. Most times, our first drafts aren't all that great.
So take the time you need to shape up your post. Make sure your story flows just as well as it did in your outline. To help you remember all the little things to check before publishing, check out our checklist for editing and proofreading a blog post. I hate to break it to you, but your blog post is never going to be perfect. There will always be more things you can do to make your posts better. More images. Better phrasing. Wittier jokes. The best writers I know, know when to stop obsessing and just hit "publish.
There's a point at which there are diminishing returns for getting closer to "perfect" -- and you're really never going to reach "perfect" anyway. So while you don't want to publish a post filled with factual inaccuracies and grammatical errors, it's not the end of the world if a typo slips through.
It most likely won't affect how many views and leads it brings in. Plus, if you or your readers find the mistake, all of you have to do is update the post. No biggie. So give yourself a break once and a while -- perfect is the enemy of done. By now, you've probably heard that the more often you blog , the more traffic you'll get to your website -- and the more subscribers and leads you'll generate from your posts.
But as important as volume is, it's actually more important that you're blogging consistently when you're just getting started. If you publish five posts in one week and then only one or two in the next few weeks, it'll be hard to form a consistent habit.
And inconsistency could really confuse your subscribers. Instead, it's the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads -- and those results continue to pay out over time. Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you're finding yourself having a particularly productive week.
Here at HubSpot, we typically use good ol' Google Calendar as our blog editorial calendar, which you can learn how to set up step-by-step here. Or, you can click here to download our free editorial calendar templates for Excel, Google Sheets, and Google Calendar, along with instructions on how to set them up. Both beginner bloggers and advanced bloggers are guilty of this blogging mistake.
If you concentrate your analysis on immediate traffic traffic from email subscribers, RSS feeds, and social shares , then it's going to be hard to prove the enduring value of your blog. After all, the half-life for those sources is very brief -- usually a day or two. When marketers who are just starting their business blogs see that their blog posts aren't generating any new traffic after a few days, many of them get frustrated.
They think their blog is failing, and they end up abandoning it prematurely. Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search.
You just have to give it a while. To help drive this long-term traffic, make sure you're writing blog posts that have durable relevance on a consistent basis. These posts are called "evergreen" blog posts : They're relevant year after year with little or no upkeep, valuable, and high quality. Over time, as you write more evergreen content and build search authority, those posts will end up being responsible for a large percentage of your blog traffic.
It all starts with a slight shift in perspective from daily traffic to cumulative traffic so you can reframe the way you view your blog and its ROI entirely. Once you start blogging, it's easy to forget that blogging isn't just about getting new visitors to your blog. One of the biggest benefits of blogging is that it helps you steadily grow an email list of subscribers you can share your new content with. Each time you publish a new blog post, your subscribers will give you that initial surge of traffic -- which, in turn, will propel those posts' long-term success.
The key to getting significant business results traffic, leads, and eventually customers all starts with growing subscribers.
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