Browse Categories. NCAA Basketball. NCAA Football. Belmont Stakes Kentucky Derby. Sell Support. Seating charts. Events Seating charts Concert tickets. Coca-Cola Canada has bought the naming rights for year-old building that the Toronto Marlies call home.
Ricoh Coliseum will officially be named Coca-Cola Coliseum in time for the season that begins on October 5th Home opener October 8th. The option was exercised in , but those extra five years have now run out and the building needs a new name. The release states that this is a year partnership that includes the donation of a suite for non-profit community organizations for each Marlies home game, as well as opening the rink for several community skates throughout the season.
The Marlies have been big on bringing kids and families to games in an affordable way, so these promises made by MLSE and Coke are right on brand. There is no official word on the price paid for the naming rights or the other aspects of the sponsorship. Coca-Cola Coliseum, eh. Too many syllables. In , additions were built and the complex was claimed to be the largest structure of its kind under one roof in the world. In , the Horse Palace was built next door to provide a permanent building for the stables of the Winter Fair.
The arena was also used as a horse barn. In time for the CNE, the southern facade was reconstructed. As part of the renovation, the southern facade was reclad with black, grey and white siding and a new front plaza was built, with a large "COLISEUM" sign on top.
The CNE spent million from until on "face-lifting" the Coliseum. The new project removed the entrance and cladding, restoring the original facade, although the cupola towers on the southern facade had been removed in the renovation.
Access to the Coliseum was moved to the western entrance of the exhibition complex through a hall known as Heritage Court. In November , the City of Toronto agreed to an extensive renovation of the Coliseum to attract a professional ice hockey team to the arena. At a cost of million, the arena's capacity was expanded from 6, to 9, by building a new higher roof, lowering the floor, adding new seats in the expanded area The City of Toronto invested million in the project and guaranteed Borealis' loans, while remaining the owner of the building.
In , Japanese office supply company Ricoh purchased the naming rights to the new facility for million over ten years, with an optional five-year extension. During the summer of , a new scoreboard was installed at the Air Canada Centre, and the old scoreboard was installed at the Coliseum. In , MLSE announced that the Toronto Argonauts football operations offices and weight rooms would be relocated to the Coliseum in late June of that year.
On July 11, , at the end of Ricoh's partnership with the building, Coca-Cola purchased the naming rights to the facility for ten years, re-naming it the "Coca-Cola Coliseum". The Fair uses the arena for the annual "Royal Horse Show" equestrian competition, as well as animal presentations.
It has in the past used for CNE cat, dog and horse shows. At one time run during the Ex, it changed to be a pre-CNE event in During the , and CNE, it was used for a figure skating show. The arena is also used for trade shows. The annual Boat Show builds an indoor pond over the arena floor.
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