Groupon how does it work uk

Hi there, here's what's trending today. Men's Contrast Tracksuit Set. Always Looking Good. Uber Eats. Refunds for Eligible Customers. If you are a customer who purchased goods or services vouchers excluding travel vouchers between 1 October and 6 October , you may be eligible for a cash refund or conversion of previously issued Groupon credits to a cash refund. Click here to find out more. Learn More. No On-Top Shipping Fees. Article reviewed on May 16, Tweet Share Email.

In This Article. How to Sign up for Groupon. What's Available. Purchase Options. How Groupon Benefits. Why Is Groupon Popular? Is There a Catch With Groupon? Was this page helpful? Thanks for letting us know! Email Address Sign up There was an error. Please try again. You're in! Thanks for signing up. There was an error. Tell us why! More from Lifewire. How to Get a Groupon Student Discount. Existing customers are willing to pay full price for products or services. Dholakia says that Groupon promotions offer the most benefit for businesses in which the promotion does not cannibalize sales to existing customers.

It advertises your business. A Groupon promotion can be a way to announce the existence of your business to consumers who are unfamiliar with your products or services. You get to entice potential customers to try your goods. The idea is that they are going to like it so much that they will come back and buy from you again. You must make your promotion grab consumers but at the same time increase your potential conversion rate for repeat customers, says Dholakia.

It helps move inventory. Use Groupon deals to sell slow moving items in your inventory or unutilized services. Discounts seem to be most compelling for merchants with low cost of goods sold. Use price deals to promote a product that is not that expensive. A Groupon type promotion should be something that you do once in a while for a specific, narrow, limited reason, adds Dholakia.

It builds relationships. Use price promotion deals for building customer relationships rather than just creating one-time buys, recommends Dholakia. Don't offer discounts on a total bill, rather offer a specialized discount for various products or services.

It generates incremental revenue. If you have a low-cost or fixed-cost structure, you can make money on promotions. Take an owner of a rock-climbing business that has existing equipment and a storefront. The operating costs don't change based on the number of people who show up. A coupon deal can actually generate some extra cash by getting more bodies into the facility.

Dholakia says each merchant must know their costs, factor in a price that draws customers, project the number of costumers that will buy the coupon, and estimate incremental revenues.

Cons 1. Deals attract low-end bargain seekers. Some, but certainly not all, Groupon merchants aren't above raising their prices before announcing a deal on Groupon, and offering a "deal" at what normally would be their usual target price. It's a time-honored retail sales gambit, and the reason why it's still around today is because the trick works.

To ensure you're getting a good deal, do some research before buying a coupon. Check the average price for that three-day weekend in Key West or that "spa day" at a brand name hotel. If the average price is the same as the announced deal price, you're not getting a good deal. If you're looking for a new big-screen television or are planning a big trip, set up a new account on Groupon and start looking for some serious discounts.

Or, if you're already a member, have your spouse, friend or family member sign-up and grab a great deal. Sign up with your debit or credit card and you'll be linked to all of the platform's participating eateries and bars. Then you can start shopping for deals and any purchases you make will bring back cash rewards when your credit or debit card is used to pay for the transaction.

You'll get the rewards back on your Groupon account statement. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. I agree to TheMaven's Terms and Policy.